Not a tool.
A parallel company.
All your departments, automated by a single harness — it sources, writes, calls, messages, listens, designs, schedules and bills around the clock, and asks permission before it speaks for you.
MARKETING · SALES · OPERATIONS · DELIVERY
At a glance
- 4
- functions run end to end
- 14
- desks, one operator
- 1,201
- apps it reaches into
- 0
- unapproved sends, ever
One window. Not a thousand.
The problem
Running a small company means operating forty interfaces by hand.
- Gmail
- Calendar
- Sheets
- Drive
- Slack
- Notion
- HubSpot
- Salesforce
- Apollo
- Instantly
- Clay
- Sales Nav
- Messenger
- X
- TikTok
- YouTube
- Hacker News
- Calendly
- Zoom
- Twilio
- Stripe
- QuickBooks
- Xero
- Docusign
- Typeform
- Airtable
- Asana
- Linear
- Jira
- Zapier
- Mailchimp
- Intercom
- Zendesk
- Canva
- Figma
- Shopify
Each with its own login, its own tab, and its own idea of who a contact is. Nobody wanted forty tools — they wanted the work done.
…and 1,161 more it could be.
The thesis
You don't need a thousand app interfaces to run a company. You need one.
Connecting an app to Mapleroot doesn't add a tab. It removes one — the app's actions become something the operator does on your behalf, described in a sentence, executed while you're elsewhere.
What it is
One operator. Fourteen desks. One window.
Mapleroot is a general-purpose agent harness, not a workflow product. There is no router and no per-role agents — a single conversation is handed every capability at once and decides which to reach for.
So a new department costs an OAuth click, not a roadmap quarter. Connect the accounting tool and it chases invoices. Connect the support tool and it triages tickets. Connect the job board and it starts screening.
It is managed the way you'd manage a person: in plain English.
Call the four leads who opened twice, WhatsApp the ones who didn't pick up, and put it all in the sheet.
4 calls placed · 2 callbacks booked · 2 WhatsApp drafts waiting on you · sheet updated
Anything I should know from the socials?
Three comments needing a reply, one competitor launch, one target account hiring SDRs.
The shape of it
Four functions. One operator.
A company is really four jobs. Most teams buy four stacks and hire four times over. Mapleroot runs all four out of one window — and HR and your own assistant come with them.
01
Marketing
Researches the audience, generates the artwork and the video, publishes on a schedule, then sweeps every comment, DM and mention.
02
Sales
Scrapes the accounts, enriches them, writes to each one individually, and works email, LinkedIn, WhatsApp and the phone until they reply.
03
Operations
Keeps the CRM true, runs the calendar, handles the HR admin, and tells you the three things that actually need you today.
04
Delivery
Writes the proposal, produces the branded deliverable, onboards the client, then raises and chases the invoice.
Every one of them runs unattended. None of them sends, posts or signs anything without your yes.
HR and personal assistance sit inside operations — the same operator, pointed at your team instead of your market.
Connect an app and it becomes a desk — not another tab.
The roster
Fourteen desks. One payroll line. All on shift at once.
Marketing
Studio
On shiftImages and video in your palette — posters, clips, captions.
Stands in for Designer
Publishing
On shiftPosts and schedules across every social account, on your calendar.
Stands in for Social media manager
Listening
On shiftWatches the inbox, chat channels, social accounts and the news.
Stands in for Analyst
Sales
Sourcing
On shiftSources accounts from a plain-English ICP, verifies, dedupes.
Stands in for Research analyst
Outreach
On shiftIntros, follow-ups and replies, each written individually.
Stands in for SDR
Voice
On shiftReal calls in a natural voice; summary, outcome and transcript filed.
Stands in for Dialler team
Messaging
On shiftWhatsApp, LinkedIn DM, InMail, Instagram and Messenger.
Stands in for Social seller
Operations
Data & CRM
On shiftKeeps the CRM current and produces the reports off it.
Stands in for RevOps
Scheduling
On shiftBooks, reschedules, reminds and chases the no-shows.
Stands in for EA
HR
On shiftWrites the post, screens CVs, books interviews, runs onboarding.
Stands in for Recruiter · HR admin
Chief of staff
On shiftRuns the recurring work and decides what's worth interrupting you for.
Stands in for Ops · EA
Delivery
Proposals
On shiftReal PDF, Word and Excel deliverables, on your templates.
Stands in for Proposal writer
Production
On shiftBuilds the deliverable and keeps the project moving to date.
Stands in for Account manager
Billing
On shiftRaises, sends and chases the invoice, then reconciles it.
Stands in for Bookkeeper
The roster isn't fixed — any connected app becomes a desk without a release.
One Tuesday
What a day looks like when nobody is watching.
- 03:14InboxAnswered a pricing question from Singapore, quoting the rate card. Flagged the discount ask.
- 05:40ListeningA target account announced a raise overnight. Moved to the top of today's list.
- 06:00DataOvernight replies merged into the sheet. Three accounts moved to hot.
- 07:15MarketingThree posts queued for the week, artwork generated overnight in your palette.
- 08:00Chief of staffBriefing on your phone: what came in, what it handled, what needs you.
- 09:02Outbound · needs you20 intro emails drafted, 2 recipients skipped. → you tap yes, once
- 10:25WhatsAppA lead replied. Their queued sends cancelled automatically, record flipped, you were pinged.
- 11:40ProposalsNorthwind pilot written to your format — logo, palette and legal footer stamped on.
- 13:00HRNine CVs screened against the spec. Top five offered interview slots for Thursday.
- 14:15Cold callingFour calls placed in a natural voice. Two callbacks booked, transcripts filed.
- 16:30StudioSix launch visuals generated in your palette, plus a vertical clip. Captions drafted.
- 18:20BillingNorthwind invoice raised and sent. Two overdue accounts chased, politely.
- 22:00Night watchInbox and channels armed. Back to 03:14.
One highlighted line in a full working day. That's the only moment you're needed.
What it watches
A company that only acts is half a company.
Most of the value isn't in sending — it's in noticing. Mapleroot listens on two clocks.
Live · push
Email
Answers overnight from your own documents, with citations. Escalates what it can't ground.
WhatsApp · LinkedIn · Instagram · Messenger
A reply arrives instantly, cancels that person's queued sends, flips the record, pings you.
Slack
Reacts to messages in the channels you point it at.
Its own pipeline
Failed sends, stalled batches, dead connections, approvals you haven't answered.
Scheduled · sweep
Instagram & social accounts
Sweeps comments, DMs and mentions, drafts the replies, holds them for your yes.
News & press
Funding rounds, launches and competitor moves — from news, Hacker News, Reddit, X and YouTube.
Target accounts
Hiring signals and announcements turned into today's priority list.
Anything else connected
Any of the 1,201 apps put on a cron and turned into a briefing.
How loud each one gets is set in plain English: “Text me about anything from a customer. If an investor emails, call me — even at night.”
Use cases
What people actually ask it to do.
No builder, no flowchart, no scenario tree. Typed or spoken, the way you would ask a competent person.
Marketing
- “Post three times a week about the launch, in our palette, and reply to every comment.”
- “Tell me what our two closest competitors shipped this month.”
Leads
- “Find fintech founders in the UAE who raised in the last 90 days and start a conversation.”
- “Call the four who opened twice, WhatsApp the ones who don't pick up.”
HR
- “Post the SDR role, screen the CVs against this spec, book the top five for Thursday.”
- “Answer the team's leave questions from the handbook, and flag anything you had to guess at.”
Personal assistant
- “Clear my inbox. Keep only what actually needs me.”
- “Move everything on Thursday and tell the three people why.”
The gate
A company this autonomous needs exactly one human in it.
Everything else runs unattended. Everything that leaves the building stops here first — one card, twenty drafts, four seconds on your phone.
That is the difference between a parallel company and an unsupervised one — and it's why a founder will hand it their domain.
20 intro emails — fintech founders
ab12cd34
Paced 60s apart · capped at 50/day
2 recipients skipped (do-not-contact)
Reject it and nothing goes. Edit it and the whole batch is rewritten to your note — and the correction is remembered, so the next batch arrives already in your voice.
Restraint
The hard engineering is in the brakes.
Anyone can call a model and send an email. The work is in what happens when a model is wrong at 3am, on a customer, under someone else's name. Every limit below runs in code, before the model reasons — so it can't be talked around.
| Channel | Paced | Daily ceiling | Won't re-contact for |
|---|---|---|---|
| 60s | 50 | 14 days | |
| LinkedIn invites | 180s | 18 · 90/wk | 90 days |
| LinkedIn DM & InMail | 90s | 40 | 7 days |
| 90s | 40 | 7 days | |
| Instagram · Messenger | 90s | 40 | 7 days |
| Cold calls | — | per approval | — |
It cannot burn your domain
Ceilings are per workspace per channel per day — two campaigns share one budget. LinkedIn's sits under the platform's own restriction threshold.
Do-not-contact is absolute
Checked when drafting, again at send, and once more on the approval path. A yes from you doesn't override it.
Every action logged
Each call written to an audit trail with arguments and result. For an agency running client accounts, that log is the deliverable.
Everyone else is selling a seat.
We're selling a company.
Marketing · Sales · Operations · Delivery
It sources, writes, calls, messages, listens, designs, schedules, screens, files, bills and reports — around the clock, across every channel you sell on — and asks permission before it speaks for you.
mapleroot — one window. Not a thousand.